AKAI BOHSHI
赤い帽子
AKAI BOHSHI
「紅帽子」 (日文：赤い帽子 AKAI BOHSHI)，
由日本第一位德式製菓師樋口浩司先生於1985年創立；如古董的珠寶盒般，以經典鐵盒滿載洋溢幸福的西式點心；外盒上那幅少女戴著紅色半圓高帽、點綴著花束的形象，成為了今日大眾熟知，記憶裡幸福的象徵。
高帽子喜餅位於仁愛路的首間形象空間，原為一棟老舊的四層公寓，室內坪數37坪、室外景觀35坪，室內、外近乎相等的空間比，在先天條件上其實鋪墊著和緩幽靜的潛質。 室內設計團隊重新梳理了空間的動線與機能，調動移開了原位居中央的廁所，將中心釋放出更開放完整的接待空間；整平了前院高低落差的地面，讓戶外的綠意延伸舒展，沿著前庭地磚那黑白棋格般的前奏，迎接訪客進入「紅帽子」歐式的印象空間。
"Red Hat" (Japanese: 赤い帽子, Akai Bōshi) was founded in 1985 by Koji Higuchi, Japan’s first German-style patissier. Like an antique jewelry box, it is filled with classic iron tins brimming with delightful Western-style pastries. The iconic image of a girl in a red Bowler hat, adorned with a bouquet, has become a well-known symbol of happiness and joy.
The first Red Hat brand concept space in Taiwan, is located on Ren'ai Road, in what was originally an old four-story apartment building. With an indoor area of 37 ping (approximately 122.34 square meters) and an outdoor area of 35 ping, the near-equal proportion of indoor to outdoor space naturally sets the stage for a tranquil and serene atmosphere. The interior design team redefined the space’s layout and functionality, by relocating the restroom originally in the center zone, to create a more open and welcoming reception area. They evened out the ground level of the front yard to extend the outdoor greenery. The black-and-white checkered paving at the entrance, leads visitors into the European-inspired ambiance of "Red Hat".
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整體空間的元素，色彩、裝飾細節與風格，以及傳承的歷史感，是室內與軟裝設計團隊想透過空間與物件述說的故事。
穿越前廊絲絨般的紅色主牆，牆面上以金色的古董畫框裝飾品牌經典形象「紅帽子的幸福少女」，就像打開了珠寶盒般的禮盒，進入畫作的意象空間；色彩印象，是在和洋文化中同樣象徵了高貴、優雅與祝福的紅與白。時而，絲絨般復古的紅，精心地穿梭於空間框架，像巧妙圍繞繫起的絲帶一般；時而又呼應紅帽子的意象點綴物件 ， 虛實的空間界限，讓空間更具層次輕重， 色彩在空間中的效果尤為明確、新穎。
遵循「高帽子」西式洋菓子的精緻風格， 室內地面採用凡爾賽宮樣式的木板拼花，並將原來窗框底線下降，改為更為開闊的歐式窗櫺。空間裝飾參考拿破崙三世時期的折衷主義歐式風格，揉合了文藝復興以及路易十五、十六時期的裝飾元素：典雅的法式線板與雕花、秀緻精巧的家具以及壁爐。
The design team aimed to narrate a story through the space and objects, incorporating elements of color, decorative details, and a sense of historical legacy.
Entering through the velvet-red main wall of the foyer, visitors are greeted by the brand’s iconic image of the "Blessed Happy Girl in a Red Hat," framed in an antique golden frame. This setting evokes the feeling of opening a jewelry box, entering a space imbued with the imagery of the painting. The color scheme of red and white symbolizes nobility, elegance, and blessing in both Western and Japanese cultures. The velvet-red hue gracefully weaves through the space, akin to a ribbon, complementing the Red Hat imagery and creating a layered and innovative visual effect.
In keeping with the refined style of Red Hat’s European pastries, the interior features Versailles-style wood parquet flooring, and the original window frames were lowered to create a wider European-style window grille. The space’s decor draws from the eclectic European style of the Napoleonic III era —— blending Renaissance elements with those from the Louis XV and XVI periods: elegant French paneling, intricate carvings, refined furniture and fireplaces.
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打通中央接待區一側的鋁窗改為開放進出的落地窗， 透過綠意點綴 ，將後方的長型空間， 打造為一提供多人聚會的室內後花園；特地從古董商挑選帶有歷史歲月感的古董老件，將洋菓子與品牌的歷史自然地延續其中: 無論是一盞來自Baccarat 的拍賣古董水晶吊燈，或是後院長桌區來自十九世紀法國修道院的橡木長桌，那經過歲月浸潤後的質地與光暈，在空間中映射沉澱出時光歷史的真實與淳厚。
貴賓包廂間的法式座椅選用米蘭 Dedar 的織品面料，空間的色彩與質地上流露了洛可可式的輕盈愉悅: 牆面上來自西班牙的壁紙，描繪了粉色林間一對親暱和睦的藍孔雀，一面取其「同林鳥」的喻意，孔雀在東方也代表皇室的尊貴；空間中的點綴，將少女的幸福祈願化為優雅的大人儀式。
Aluminum windows on one side of the central reception area were replaced with open, floor-to-ceiling windows. Adding the touch with greenery, transforms the rear long space into an indoor garden delightfully suitable for gatherings. All the antique pieces with historical significance were carefully selected, such as a Baccarat crystal chandelier and a 19th-century French abbey oak dining table. The aged texture and glow reflect the passage of time, and add depth to the space’s historical narrative.
In the VIP room, French-style seating upholstered with Milan’s Dedar fabric exudes Rococo’s lightness and joy. The wallpaper, depicting a pair of pink and blue peacocks in a forest setting, symbolizes the "birds of a feather" and conveys royal dignity. The decor transforms every girl’s wishes for happiness into an elegant mature adult ritual.
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在高帽子喜餅品牌概念空間，重新梳理了空間的功能與框架、品牌歷史與裝飾風格；將原本老舊零碎的住宅空間，透過設計整合與精準的風格細節， 讓新與舊兼容並蓄地交織譜寫，透過空間為品牌重新詮釋了過去的傳承，與從今往後的延續。
In the Red Hat brand concept space, the functionality and framework, along with the brand’s history and decorative style, have been redefined. The design integrates the old, fragmented residential space with modern elements, creating a harmonious blend of past and present, and reinterpreting the brand’s heritage and future continuity.
Interior Design｜HOHS Design
FF&E Design｜ MOYA ARTERIOR
Photography ｜Wu GuoHao
Editor ｜Yuwei Tseng
